The 33 Ruthless Rules of Local Advertising

Editorial Review:

This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don't ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising accountability make this book distinctive. Business owners will learn to use advertising money wisely for maximum profitability.

Customer Reviews:

Avg. Customer Rating: 4.5 / 5.0

great info:

This was a very informative book on how to place ads in to the local market where I run my business.Everyone says get a website but I have found that it produces little results and this book finally told me why. Based on the information in this book I will redirect my advertising to better capitalize on my local market.of the many advertising books I have read this one is by far the best.

WOW!:

WOW!
If you are a small business owner or running a retail shop/franchise, this is must book to read. Think of it as a toolkit, as a guide book, as a how-to book. Marketing, advertising, branding, customer service and more. Its all there. Along with practical insights into how to better manage your business. The book is easy to read. Its a step by step guide to success. Period. Why four stars and not five? I wish there would just a little more of theory for people who do not have the business basics... more info

Horrible:

Can i please get my time back! If you are completly disfunctional you may learn something from this book. If you are running on all fours your wasting your time and a few brain cells.

Don't bother:

If you have any experience with marketing or have any common sense then you already know what's in this book.

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