How To Start And Run A Small Book Publishing Company: A Small Business Guide To Self-Publishing And Independent Publishing
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How To Start And Run A Small Book Publishing Company: A Small Business Guide To Self-Publishing And Independent Publishing
"How To Start And Run A Small Book Publishing Company" begins where many self-publishing books leave off. Peter Hupalo, author of "Thinking Like An Entrepreneur" and the owner of HCM Publishing, teaches you the business aspects involved in operating a small book publishing company. Topics include: * Inventory Accounting In The Book Trade * Just-In-Time Inventory Management * Turn-Key Fulfillment Solutions * Protecting Yourself From Distributor Bankruptcy * Tax Deductible Costs In Publishing * Record Keeping For Publishers * The Basics Of Sales And Use Tax * Profitable Book Pricing * Standard Terms In The Book Industry * Working With Distributors And Wholesalers * Cover Design And Book Layout * Book Promotion And Marketing * How To Select Profitable Authors To Publish * Reporting Author Royalties * The Printing Process * Printing On Demand (POD) * The Power Of A Strong Backlist * How To Value A Copyright
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Introductory guide for newbies in publishing:
This book is an introductory guide for newbies in publishing. Being a small and easy to read paperback, it's a good starting point for anyone who never read about publishing before and wasn't involved into the publishing or self-publishing business. The book covers two major areas. The first area is publishing in general (how to produce a book and get it selling), including self-publishing. The second area is business aspects of running a small book publishing company, including accounting principles,... more info
Not up to the price of the book.:
When I initially saw this title and the positive reviews, I decided to purchase it to see if it had any more information to add to what I read in The Complete Guide to Self-Publishing by Tom & Marilyn Ross. ...
I was disappointed with the first part of the book, which seemed to be nothing but promotions of other books. And while he does discourage direct mail advertising, he does so for pages! He seems to find it necessary to explain ad nauseam why direct mail advertising is wrong. Other topics are... more info
A Bit of a Disappointment...:
Peter Hupalo's book was very highly recommended on Amazon.com so I was quite excited to see what information it could give me about starting my own publishing business. I knew that I was going to be disappointed when I saw the book and realized how cheaply the book was designed. While I know that it is important to cut costs in production, I felt that the author was lying when he said that it is easy for an author to learn to design a cover by himself and still look professional. Who is he trying to kid?... more info
Financial Wake-up Call:
Peter Hupalo starts off with a caveat; he suggests caution. Starting at the beginning, he asks you to determine if and why you want to be a book publisher.
He is down to earth and up to date. For example, on Page 37, he (rightly) recommends against direct mail advertising for books.
Hupalo is strong in finance and marketing and he applies sage advice to books.
I love his statement on page 77: "With the book industry, the entire industry squeaks. That's probably because it's a very old... more info
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