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A Manager's Guide to Newsletters : Communicating for Results
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Home / Books / A Manager's Guide to Newsletters : Communicating for Results
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A Manager's Guide to Newsletters : Communicating for Results - Customer Reviews, Information, Ratings, and Prices
A Manager's Guide to Newsletters : Communicating for Results
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Editorial Review:
How to start and manage a newsletter that influences the way readers think or act. A Manager's Guide to Newsletters: Communicating for Results is the first book about newsletters to focus on the managerial issues: planning, administration, and evaluation.
Customer Reviews:
Avg. Customer Rating: 3.0 / 5.0 
The basics: 
This is a good book for those who are still determining whether or not to do a newsletter and why. Very much a beginner text. Lots of content on strategy and objectives and what type of newsletter could be created (marketing vs employee). Not a lot there for those who already have a newsletter and need ideas for content.
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