Publishing Basics takes all the mystery out of self-publishing and steers you in the right direction. Answers are provided for all the most frequently asked questions. It is produced in five 16-page segments, or signatures, using five different kinds of paper, with artwork printed using various printing methods to make it easy for quality comparisons.
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How to quickly understand the basics of publishing:
If you are considering the alternatives of self-publishing or going with a traditional offset printing process, then you should get a copy of Johnson's book. The most valuable aspect is the book is printed using different weight papers and different processes. It is one thing to read a description of 50# or 60# paper, and another to actually have an example in your hand. You will also see examples of photo and line art reproduction using both offset and pod techniques. Be sure to check... more info
It really IS basic:
The strongest element of this book is the samples of different printing technologies and papers included. That alone is worth the price, even if you already know all of the rest. If you have done any amount of research on publishing, you probably DO know the rest. On the other hand, if you are just beginning to consider publishing, and you don't know the difference between POD printing and POD publishing, or what belongs on the copyright page, and how to get an EAN Bookland bar code, this may be a very... more info
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