Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
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Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
The best clients and customers are those that seek you out because they've already heard of you. Get Slightly FamousT shows how to build visibility and credibility by making yourself a thought leader and indispensable resource to your potential clients and customers. This expanded new edition provides a toolbox of strategies for: Getting consistent media attention; Using speaking engagements to cultivate your target market; Becoming a center of influence within your industry; Leveraging the Internet and Web 2.0 to its full potential;Creating ancillary info-products that supplement your income and build public awareness.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Way too long to say way too little.:
Maybe I was just burned out by reading 4 or 5 other marketing books before it, but after 20 or so pages this book had me toasted. I put it down and never picked it back up. I just pulled it off my shelf now, 2 years after I bought it and just leafing through it gives me a headache. Why do so many people who write books have to take 200 pages to say what could be condensed into 30? Thats what I get from this book. I need to waft thru over 175 pages before hearing I should join my local chamber of commerce... more info
Branding for Dummies:
This is the best personal marketing book I've read. Ideas are easy to understand and adapt. I recommend this book all the time.
Great book for small business owners:
Get Slightly Famous by Steven van Yoder is a book every small business owner should take the time and read. This books is a well written resource that educates the reader to create free publicity effectively. Public relations is an area that most small businesses owners seem to ignore. The local business owners do basic marketing and then wait for business to come. Hopefully the newspapers will come to you, right? This book guides you to attract the media and create priceless free publicity. If... more info
How to have others view you as an expert in your field...:
How is it that a few select people are able to attract attention from others in ways that increase their business opportunities? It's because they've mastered the art of becoming "slightly famous". Think of it as using networking in ways you never thought of before. Steven Van Yoder covers this in his book Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition. Even if you're not running your own business, this book will more than pay for itself in... more info
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