Author:Chip Heath, Dan Heath Binding: Hardcover Published: 2007-01-02 ISBN: 1400064287 Availability:
Usually ships in 24 hours
$13.47
Features:
ISBN13: 9781400064281
Condition: New
Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-business people, teachers, politicians, journalists, and others-struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this indispensable guide, we discover that sticky messages of all kinds-from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony-draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)-the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of "the Mother Teresa Effect"; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own messages stick.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
How to Communicate Effectively:
There's a proven way to communicate effectively, and the Heath brothers do a fantastic job explaining not just how, but why certan techniques and messages work while others fail. I used the concepts from this book to create a highly effective marketing plan during an internship, and worked on a team to help bring these concepts to life throughout my current company. This is a must read for anyone who regularly needs to make messages stick--politicians, business leaders, teachers, marketers, pastors,... more info
A great book in great condition:
A profound explanation of why some things are remembered forever, and why others fail to reach the collective radar. Well written.
Great book for educators (and others):
I selected this book to read and review for an education class, which is why the below review is education-focused: *Introduction and summary*
Chip and Dan Heath are brothers who came together from different backgrounds to write an effective book about how to communicate ideas so that they "stick." Dan's field of work is education, having founded a text publishing company called Thinkwell and having researched the best ways to make effective instruction stick. Meanwhile, Chip's focus as a... more info
Amazing book. Good anecdotes:
Just finished reading this book. One suggestion - Audio Books sticks better than hardcover books. Part of the reason why I choose audio-books is that I find very little time to read at home. The book contains good anecdotes which simply sticks. It contains practical tips, advice and explanation regarding how to make your idea stick. Must read/listen.
Privacy policy: we don't collect information
about visitors except for the standard technical server logs. We don't send unsolicited emails. We don't
sell the information that we don't collect about you to anyone. When you follow
links to other sites, their privacy policies apply. Thanks for visiting!
![How to Wow: Proven Strategies for Selling Your [Brilliant] Self in Any Situation](http://ecx.images-amazon.com/images/I/51j3XFgzIVL._SL75_.jpg)
