You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool. In "Competing on Analytics: The New Science of Winning" , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon: Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples - from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox - illuminate how to leverage the power of analytics.
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Harnessing the Hidden Power of Data with Strategic Analytics:
Competing on Analytics provides a well documented and proven road map to assist businesses achieve profitable and sustainable market growth leveraging data-driven decisions. In a methodical style, it introduces a framework to guide the transition from Tactical Analytics (description) to Strategic Analytics (prediction) in harnessing the hidden power of enterprise data. The book through its numerous real world examples shows convincely that whereas Tactical Analytics yield good results, the adoption of... more info
If you are already in analytics, then you don't need this book.:
I thought this book provided a very general overview of using analytics in organizations. There was way too much covering the obvious that you have to get management buy-in for it to be successful. Duh, that's what you have to do with any initiative, whether analytics or something else. Anyway, you don't need this book if your are already in analytics, only if you want a 'broad general overview' of analytics.
Numbers Made More Mind-Numbing:
I confess that despite being a bit of a numbers freak I was disappointed in "Competing on Analytics." The authors provide a good overview of how statistical analysis can be designed to help businesses make good decisions and create a competitive advantage. They give many examples from companies involved in analytical competition. "Competing on Analytics" would have been more enjoyable if time was spent concentrating on a single company or a single industry. As it is, the authors flit from one company... more info
Disappointing:
Maybe, since I work in analytics, my review is different from the others. If you are a new incomer in the field or if you don't have any idea of the issue, this book is maybe a good beginning. But if you know something (even if this is very low) about analytics, CRM or Customer Strategy, this book is really worth nothing. It is written from a tom manager point of view, and it would not give you any new insight about how analytics is changing the way the corporations do business. Only acceptable for... more info
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