Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step--covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded edition contains updated industry statistics and benchmark figures, features a new chapter on e-marketing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Informative and Helpful:
Woll, who has worked for publishers large and small, is currently the president of Cross River Publishing Consultants. And while there are many books written for the small publisher or self-published author, Woll's work is much less of a cheerleading rah-rah, and much more of a how-to. It's loaded with formulas and charts and business math. He shares both horror and success stories. His advice is much more realistic and often even scary for the little guy, but as G.I. Joe often said, "Knowing is half the... more info
I bought "Publishing for Profit" on the strength of the reviews. And what a book it is! Unfortunately, those who don't have the patience or drive to go through loads of information may do good to skip this book. It's not an A-connects-to-B, dummies-and-idiots kind of book for the moonlighting publisher. This is the real deal for serious publishers, who are willing to be bulldozed over by technical and business jargon. I can even call "Publishing for Profit" a textbook, which in this case isn't a bad... more info
A pessimistic tone for great information:
The tone in which the information in this book is presented is discouraging, pessimistic and sometimes condescending. It is a depressive read for someone considering starting a small press. It portraits the publishing business as an unpredictable and scary place where your chances of survival or even barely scratching a living are infinitely slim. It becomes easy to think "why even try?" The introduction tells you how tough the business of publishing is, how easily disasters can happen, and how sales... more info
The Inside Scoop on Publishing as a Business Not a Hobby:
For many people publishing is a hobby. It's about producing an art object, a labor of love, perhaps an ego trip. But if you don't want to have a lot printed paper hanging around your warehouse, you'd better learn that publishing is a business. Once again, it's a business, and like any other there are rules. Of course the IRS establishes the underground rules of any business in the United States. But after that there is a set of rules unique to the publishing business. This book can be viewed as three... more info
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