Images That Work: Creating Successful Messages in Marketing and High Stakes Communication

Editorial Review:

Oller and Giardetti provide a simple, comprehensive, and fully consistent theory to explain why some messages and images communicate more effectively than others--and then show specialists in advertising, marketing, and high stakes communications how to apply the theory in their work. With examples and illustrations that practitioners and academics alike will find understandable, they provide readers with a solid grounding in semiotics, the study of how meanings are constructed and construed in signs. In doing so Oller and Giardetti help communicators find new ways to reach and persuade others--but show why deceit or subterfuge can not succeed om the long run. They make clear that messages must be consistent with the facts, and that the most successful communicators share one special trait: integrity. This is a readable, research-based, up-to-date treatment of an important emerging field of study, and a carefully developed guide for practitioners and academics alike.

Customer Reviews:

Avg. Customer Rating: 3.0 / 5.0

Don't Waste Your Money:

Images Work. This Book Doesn't.
Of the 25+ marketing books I've read in the past 9 months, this one takes bottom honors.
The authors of this book are the type who would take instructions on how to make a microwave dinner, and turn it into a 35 page treatise.
Going on and on and on describing every nuance of the tests they did, speak in a nearly unreadable 'scientific tone' that gones on ad-infinitum in detail about useless information.
I shouldn't need to read 40 pages about a study they... more info

A MUST READ !!:

Giardetti and Oller have written a book that every student studying marketing should read. I think that this book should be required reading for any person who hopes to be successful in visual advertising.

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