In How to Get Ideas, Jack Foster draws on three decades of experience as an advertising writer and creative director to take the mystery and anxiety out of getting ideas. Describing eight ways to condition your mind to produce ideas and five subsequent steps for creating and implementing ideas on command, he makes it easy, fun, and understandable.
Customer Reviews:
Avg. Customer Rating: 5.0 / 5.0
Quality Piece for Producing Effective Ideas:
There are many well known techniques for developing new ideas; however, producing high-quality and effective ideas is not always so straightforward. Jack Foster provides effective methods for producing valuable ideas in a very enjoyable book packed with examples, applicable stories, real world applications and a good deal of humor. The advertising/marketing field is among the most idea intensive industries requiring a steady supply of inspiration for mere survival in the profession. Foster details his... more info
Ideas!!!:
This book is a great book to read, the best thing it includes are quotes of famous people, which are mainly funny. Personally I do not believe that this book provided me with any new ways or measures of thinking to get more ideas, it's more of a different theories of people on how to think!!!! If you are interested in having a good read buy this book, but don't put your hopes up high......
A Skeptic Converted:
I tend to be skeptical of titles suggesting easy answers to broad problems, but darned if this one doesn't really deliver! Foster's guidelines often fall into the category of "That's pretty obvious, why didn't I think of it?". And therein lies its real beauty: his suggestions are practical, accessible, workable, and often downright ingenious. And not at all limited to his field of advertising.
Furthermore, the book is a delightfully entertaining read. That man can write!
The original book came out in 1996. This new version only has 1 review so far - so I wrote a second.:
This is a really good book. It was entertaining to read while also educational. The first edition came out in 1996 I think, and this edition just came out earlier this month. The new edition has two new chapters, 5 and 8, which were added because readers thought the information they contain was missing from the first edition. The book is split into two parts. The first part covers 10 ways you can "search for ideas." And it is by the far the longer of the two parts. The second part explains the... more info
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