At last, a comprehensive book on writing for the Web and intranet. With both authority and enthusiasm, web-wordsmith Rachel McAlpine illuminates the twilight zone between web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible--all the necessary ingredients for a heavily trafficked, highly profitable web site.
*Everything's here, from keywords to titles, ezines to alt-text, global English to optimizing web sites for search engines.
*Screenshots and checklists throughout make it easy for web designers,
*No web design experience necessary. More traffic, more responses, more profit--it's all done with words!
So say farewell to the days of just typing in any old words on the Web. The Web is all about putting the right words into the right places. It's all about combining the power of the Internet with the power of language. It's all about web word wizardry.
"Good Web writing needs to be like soda pop or champagne," says Rachel McAlpine in Web Word Wizardry: "crystal clear and fizzy." But engaging prose isn't enough. Web writing needs to be straightforward ("the enigmatic, provocative, cryptic, poetic, ironic, or witty heading is wasted on the Web," she confides) but not bland. To instill trust in the reader, it must be both personal and professional. McAlpine, a trainer and consultant in online content, addresses everything here from alt-text and source code to doorway pages and link popularity. She discusses the differences between writing for the Web and writing for intranets (private Internet systems used by large organizations). She warns against long domain names, italics, and flags as language indicators. And she devotes a considerable amount of space to the fine art of customizing pages of your Web site for specific search engines. After all, who cares how brilliant your site is, if no one can find it? --Jane Steinberg
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Web Words Wizardry:
When looking for something to help with writing articles for the web, I came across Web Word Wizardry here at Amazon. Behind every great website of any type needs content or there is no traffic. Web Word Wizardry is a older book from 2001 but the information was helpful in its ideas of how to do it. If you don't know how to correctly write ezines, articles or blogs this book would be for you. This book was written before blogs became big news but the ideas will work for them as well.
Its more for... more info
Very Good!:
A previous reviewer stated that this is not a book on writing content for the web. I strongly disagree. Proving that presentation is only half the battle to good web design, this book is a thorough analysis of good web content. Even if you are having someone else do your web pages for you, I would highly recommend reading this book.
Dont waste your time:
This book really is not a web savvy guide to writing web content. Do no believe the title.
Decent book that doesn't really cover writing for the web.:
I purchased this book with the intention of improving my ability to write for the internet. I was disapointed to discover there was very little coverage of writing copy for the web. Much of the book covered outdated search engine optimization techniques. Avoid this book if you want to learn how to write online copy.
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