What exactly is creativity? Why do some people seem to have so much of it? Can their secrets be learned? In this trail-blazing book, internationally renowned business creativity expert Michael Michalko answers these questions and more, bringing life-changing techniques into everyone's reach. Michalko has researched and analyzed over 100 of history's greatest thinkers-from Leonardo da Vinci to Charles Darwin, Thomas Edison to Walt Disney-to show readers how creative people think and how to put their secrets to use. It's no wonder that Entrepreneur magazine lauded CRACKING CREATIVITY as "Required reading for anyone in business." Packed with practical exercises and strategies for stimulating creativity, this original book will literally revolutionize the way you think and open up a world of innovative solutions to challenges that you face every day.
Customer Reviews:
Avg. Customer Rating: 5.0 / 5.0
Very good content:
This is my 3th book a read about creativity. I really found it very intersting, with good methods, and aldo written in an intersting way. What I really like most y that the research behind this book, has really ponder the most important genious way of creating, so it has a good background and very well supportted.
Visual art help:
Mind-mapping helped considerably narrow down visual arts individual style to preferred media and suitable materials, saving me much wasted time, expense and creativity.
First learn and then unlearn and learn again:
This is something that is tickling my mind, after reading first few chapters of this book, I closed it, stood up, walked around my living room with my hands folded back. I looked outside the window and saw few kids playing the park and was forced to think something. We are first as kids made to learn few things and are forced to treat those things as basic and important that is not true (refer to Michael's blog about Thomas Edison's Greatest Blessings). Now after reading the book Thinkertoys and... more info
Great read:
This is the best book on or about creative thinking I have ever read. I've recommended it to everyone I know who is interested in creating ideas and new ways to look at the world. Thanks.
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