THINKERTOYS will teach you how to generate new ideas for businesses, markets, sales techniques, and products and product extensions. Packed with fun and practical tools and exercises, it outlines 30 practical linear and intuitive techniques that can be used by individuals or groups to tackle and solve business problems in fresh, creative ways.
An updated edition of the best-selling business creativity book, with more than 30 brainstorming techniques and hundreds of creative-thinking tips and tricks. Revision includes new techniques, examples, and sections on group brainstorming and endgames.
Customer Reviews:
Avg. Customer Rating: 5.0 / 5.0
An Essential Guide for Creative Thinking:
This book, together with my treasured Roger von Oech books, sit prominently on my bookshelf when working on a variety of problems - software development, film production, creative writing for scripts or novels, and developing opportunities in this mediacentric age. These books break open your mind from the restrictive fences imposed on our thinking by the conventional world that we are surrounded by. These fences need to be torn down. If you are an older person (probably older than 30!), then your thinking... more info
I like it:
I was taking a class at University named "Creative Thinking"; and I started to like the subject, so I decided to find a related book at Amazon.com This book was one of best rated, so I ordered one. I have been reading it for a couple of days and until now all ideas are easy to understand and they encourage you to be creative and not think in the box. This book is great for people who would like to open their minds.
Highest Recommendation:
i just got this a few days ago and my first impressions, without actually trying any of the techniques, were that it wasn't looking very practical. but the author cautions not to just go through each technique (among dozens) in the order presented but to try a couple that look like they might interest you most and play around with them and then go on from there. so after scanning awhile i saw what is supposedly salvadore dali's image generation method. yeah right, i thought. well, that worked the first... more info
Good breadth, insufficient depth:
As a consultant, I am regularly engaged in combined sessions with clients. This book gives an excellent overview of the tools and techniques to use, but is more broad than deep. For me, it works fine. For someone who wants to do very specific creative activities, it doesn't give enough examples and practical application.
Privacy policy: we don't collect information
about visitors except for the standard technical server logs. We don't send unsolicited emails. We don't
sell the information that we don't collect about you to anyone. When you follow
links to other sites, their privacy policies apply. Thanks for visiting!
