Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars (1580626823) - Reviews and Prices
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Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars (1580626823) - Customer Reviews, Information, Ratings, and Prices
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars (1580626823) - Reviews and Prices
When Guerrilla Marketing was first published in 1983, its edgy approach helped it shoot to the top of bestseller lists. The book was a breakthrough for small businesses and has since yielded several classics bearing the immediately recognizable, Guerrilla name.
Now, at long last, Jay Conrad Levinson has teamed up with two high-profile PR execs - Rick Frishman and Jill Lublin - to produce GUERRILLA PUBLICITY: Hundreds of sure-fire tactics to get maximum sales for minimum dollars
The PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks.
This powerhouse work also includes:
Inside information on how to make friends in the media
Simple ways to get others to spread the company's message
Sample press releases and media kits-"Guerrilla" style
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Guerrilla Publicity Is Informative And Easy To Implement:
I really am still studying this book and am implementing everything possible. I especially like the "introduce yourself with a soundbite" chapter. The chapters in this book are short enough that you can read, then do before going to the next one. My favorite chapters other than the one mentioned are: Build Your Campaign From the Inside Out, Build Your Marketing Plan Around Publicity, Zeo In On Your Market-Save Time, Money, And Aggravation, Media Kits-Guerrilla Style and Find Your Uniqeness and Capitalize On... more info
Excellent publicty samples or templates:
Guerrilla Marketing has excellent publicity samples and templates that you can model. It's worth the price of the book just for the samples.
Excellent Reference:
This is one of my dog-eared, marked up books. I come back to it time and again to check strategies, look for new ideas and test tactics. You don't have to do everything at once. Just pick a tip or approach, follow through and measure your results. You'll find that many of these timeless practices fit the Internet-age, as well.
A Must for every small business person!:
I can't say enough good things about this book. I have most of the Guerilla marketing books, but this was a real must for me. Having a limited budget to get exposure, Levinson helped me take my company and my authors to the next level of success. I look forward to continued success under the guidance of Mr. Levinson and his Guerilla Books.
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