The book does just what the title promises: it tells you how to move your reader to action. Chambers' advice is focused, organized, and, most importantly, sound. Examples are clear and memorable. Like many people who have to write a great deal, I know the basic ideas (any rhetorician will tell you that most of them go all the way back to Aristotle); still, this is a painless--even enjoyable-- refresher. If you're an experienced writer, or if you teach writing, Chambers' examples are worth the price of the... more info
Simple basics ARE the keys to good writing:
This is as much a response to hbckelly as it is a book review. The critic writes that s/he is a professional writer and did not get much benefit from this book because it is simple and basic. I am also a professional writer and I got tremendous benefit from the book. And the reason for this benefit is that it DOES discuss the basics.
Good writing is simple. It is organized. It speaks clearly to the reader. And that is exactly what this book teaches.
While the book targets business people, not... more info
Those who know the basics of writing will find this useless:
I am a professional business writer and editor, and I decided to purchase this book to gain a fresh look at what I do for a living. What I found was a slim book filled with tired old words of advice. If you have any writing background, this book will be of little use to you. However, I can see that it could be of use to people who don't have a grasp of the basics. Those people would probably be better served by a more intensive reference book, though.
Ignite your reader's fire, then just fan the flames.:
As a marketing professional whose business it is to be both creative and succinct, I can't believe how much "great stuff" Dennis Chambers has packed into "Writing to Get Action." Further, as an individual whose driving personal interests include pursuing the ways in which humor and creativity can "jazz up" every aspect of one's life, I highly recommend this dynamic little volume (even if you think your writing skills are above reproach)!
First, "Writing . . . Action" does a fabulous job of feeding us, in... more info
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