Portrait and wedding photographers will find scores of proven effective strategies for starting a new studio or improving an existing one in this thoroughly updated edition of an industry classicl Filled with real-life insights only a professional studio photographer would know, The Business of Studio Photography provides practical advice and sure-fire strategies for every aspect of operating a photography studio: from choosing a location, financing, and equipping the business to pricing jobs, negotiating with photo labs, and selling to the public. There are scores of no-nonsense guidelines for devising short- and long-term business plans, handling paperwork effectively, conducting public relations and self-promotion programs, and more. This updated and expanded edition includes an all-new section on the use of digital photography by the studio photographer, as well as completely updated lists of web sites, equipment, books, and other photography resources. The book also features dozens of sample equipment checklists and forms, all ready to copy and use immediately. This is the definitive one-stop reference of professional tips and techniques for every studio photographer!
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
One of the best photography books ever...:
I have heaps of books on photography. I have been in business previously as a professional photographer in another country. I liked to think I take decent photos and could make a living. However, reading this book brought me down-to-the-ground in a most positive way. There is a really big difference between taking great photographs and being successful in the photography business. Many people get into photography as a business because they've taken some good photos, people tell them so as well, and... more info
Great Resource.:
Easily the best recommendation for starting a photography service. Contains great advice and samples of documents needed to run a studio. Read it twice and then keep it on the handiest shelf.
Excellent book:
This is definately full of great information that anyone starting a photography business needs to know. Well written.
-Pam
dog-eared from rereading it!:
This is a really good book if you're trying to start or enhance a portrait and/or wedding photography career. It is aimed primarily at those trying to start a portrait studio, and there migh be better wedding-oriented books. But since that's my core business, it hit the nail on the head. Lots of good insights and tips, and I have quite a few page corners turned down for later reference. I recommend placing the book in the bathroom, so you can hone your photography business and marketing skills on a regular... more info
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