This start-up kit offers counsel to budding freelance photographers wanting to earn money with their photography. This book provides the reader with marketing, business, and legal know-how, from first portfolio and first client, to running a profitable, healthy business. In-depth information about favourable locations, the various markets and sub-markets of photography, photographer-client interaction, marketing methods and payment strategies helps the reader to make informed strategic decisions. On the administrative side, this book explains how to keep track of business records, tend to health and safety issues and manage tax and insurance matters effectively. It also gives the answers to such questions as: School or apprenticeship? How much of my earnings can I spend on new equipment? Who can help me with the paperwork? Which market is best for me? This book also contains insights on the role of professional organizations and advisors, sample contracts and release forms. Photographers seeking to make the leap into freelance photography and those who have just started on this road should benefit from the authoritative advice offered by this book.
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Good General Advice:
This is definitely a "starter" book. It has lots of good overall advice and was full of things to keep in mind when starting a business. I really wanted a book that was a little more detailed and had more information (and examples) about sample business plans or marketing strategies. Although I found the information on copyrights and calculated overhead very useful, I didn't find the rest of the book as informative as I hoped.
A Must Have!:
This is a MUST HAVE for getting you off the ground in your photography career!
Informative.:
I am not a freeelance photographer, but wanted to learn what it takes to be one. I will definately keep my day job!
Starting Out:
When I first encountered this book and glanced through its index, after noting that it had been published by the American Society of Media Photographers and Allworth Press, I expected it to be a version of "ASMP Professional Business Practices in Photography"...light. The latter book was designed to help professional photographers with the business aspects of their careers (but I found it omitted reference to many important business questions). I was wrong. This book purports to be aimed at people who... more info
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