With this book marketing guide, small-to medium-sized book publishers, authors, self-publishers and publishing staff can develop the versatile strategies needed to succeed in today's dynamic book market. This companion features systematic and result-oriented approaches to reaching the largest possible markets while staying cost-effective. Chapters cover: building a publishing identity; knowing your audience and cultivating feedback from them; creating an attractive book package; distributor partnerships; marketing to libraries; selling on the Internet and other non-bookstore sales; developing a strong public relations strategy; implementing an effective publicity campaign; and a new section on marketing to the lucrative education market. The book has been completely updated to reflect recent technology and market changes, with a special focus on e-book marketing, print-on-demand and the marketing of backlist and reprint titles. A complete appendix provides a marketing timeline and checklist; a list of helpful organizations, reference works, and key trade publications; plus sample press releases, direct mail letters, pitch letters and an updated list of resources.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Good Info:
This book is full of good information. However, I have found that, in the publishing business, it is necessary to read/review a number of books on the subject of book publicity and marketing. Because each author has different takes on the industry and the process for getting books sold, one needs to pick and choose ideas and advice from many different sources to come up with a cohesive picture of what the publishing business will "look like." Cole has some very good advice and some ideas to gain... more info
A strong foundation:
The book industry is changing so fast it takes some moxy to even try summarizing publishing, distributing, and marketing tactics, knowing that much of what is written will be somewhat out-of-date by the time the book is published (or shortly thereafter). The Complete Guide to Book Marketing offers a strong foundation of information concerning the more traditional aspects of book distribution and marketing. When read with a companion book, such as Plug Your Book: Online Book Marketing for Authors, Book... more info
A good guide on book marketing written for a non-author publishing company.:
I purchased this book about a year ago as a result of walking the aisles at Barnes & Noble and noticing its beautiful cover and stellar table of contents. At the time I was reading mostly books about how to prepare a business plan, and this book seemed to cover the marketing plan topics I expected to include in a business plan I was hoping to write. I finally got around to reading the book, but I have yet to write the business plan. Oh well. As of late I have been reading books on how to profitably... more info
Great for Writing or Publishing Newbies:
David has written a great book for those like myself who need a little hand-holding. He is also an engaging and helpful speaker for your writing group. He came to a Redwood Writers meeting last fall and gave generously of his time and expertise.
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