Written by one of the country's leading book publicists and the author of a recent New York Times best seller, it is an authoritative, in-depth guide to sales-effective publicity that understands the point of view of both publicist and author. Step-by-step, the author coaches readers through the stages of a book's publicity life-cycle, from learning how the genre and format of a book affect the publicity strategy and how the various elements of a campaign work together to tailoring publicity campaigns that exploit a book's potential from every possible angle. Completely updated to reflect recent changes in the publishing and media business, the book also offers brand-new resources and media contacts and is packed with real-life examples from a working publicist's tool kit, including press kits, pitch letters, campaign strategy sheets, media schedules, and media confirmation sheets. For beginning and experienced book publicists seeking to boost their efficiency, and for publicity-hungry authors.
Publicizing a book, whether it's your own or someone else's, can be a daunting task. With books piled precariously high in editors' and producers' offices, how do you possibly make yours stand out? Relax. "There's no such thing as an author or book that isn't publicizable," says Jodee Blanco, who has been promoting books for nearly 20 years. "You have to be willing to tailor the campaign to fit the situation." Blanco's approach is to read the book, interview the author, then explore all possible angles. Some books are best publicized from the national level down; others fare better with grassroots campaigns. In The Complete Guide to Book Publicity Blanco explains the ins and outs of writing press kits, conducting media research, making pitches, tailoring and running publicity campaigns, and organizing book tours. She divulges the secrets to interview success, which include the author's knowing as much about the interview as possible ahead of time (it also helps, she says, not to wear plaid and not to hawk the book too blatantly). Most important, though, Blanco knows how to get a media contact to read her mail, and even to return her phone calls. Sometimes, she says, she'll "messenger [a] note with a flower or piece of chocolate. A touch of human kindness works wonders." --Jane Steinberg
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Great ideas, great practical information!:
I bought this book in order to get more information about how to further publicize my own recently published book. I found this book very helpful, with great ideas and suggestions. The book is laid out very concisely and it is very easy to navigate the different topics and chapters. I was so thankful to find this book!
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One of the most important books on Literary PR - EVER!!:
Wow. Wait... let me rephrase that. WOW!! Forget every other review I have ever given. With all due respect to such classics as "Jump Start You book Sales" and "1,001 Ways to Market Your Book" this book opened my eyes to the other side of the media - and how to get there. I have read and reread everything from "How to Sell You book on Amazon" to "Publicize You Book" (and hundreds of other texts), but this one book stands out head and shoulders as a MUST READ if you ever want to sell ANY books.... more info
This book is exhausting:
Some books leave you hungry for more. Others leave you satisfied and content. And still others leave you literally exhausted, like consuming a Thanksgiving dinner. The Complete Guide to Book Publicity falls into the third category. When you are done consuming this wealth of information, go through and read it again, this time compiling a "to do" list. Every page will be tattered and worn with ear-marks, highlights, and scribbled notes. Reading this book is like its own productivity test. Some may find... more info
it was okay:
The book had a few good ideas, but it was mostly overwhelming and I felt like the author tended to fan their own ego a lot.
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