· Authoritative advice on every aspect of running a design business
· Expert contributors include Leonard DuBuff, Richard Weisgrau, Eva Doman Bruck, and many more
General small-business advice just doesn't work for a graphic design business. What graphic designers need is The Graphic Design Business Book, packed with directly relevant strategies for creating a business plan, managing a studio, presenting portfolios, marketing on the Web, keep clients happy, and more, including sample contract forms and listings of professional organizations--all contributed by experts in their fields. Every graphic designer needs a copy of The Graphic Design Business Book.
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Valuable business resource:
I am quite surprised just how useful this book is. Everything is here from a single freelancer working out of his bedroom (and basic rules about taxing the bedroom) to a full corporation with partners who rent commercial space. Specific topics covered here are simply not found in general business books. "How does one put a price on creative effort?" This books describes the methods! My favorite part is the negotiation chapter, which empowers artists with techniques to stand firm (yet polite) against... more info
Learn how to set up and run a successful design business using leading experts in the field:
Design pros face many special obstacles in setting up a business, from locating and managing the right studio to developing an effective, specialized portfolio, using a web site's special marketing powers, and bringing in clients. Learn how to set up and run a successful design business using leading experts in the field with The Graphic Design Business Book, which teaches graphic artists all the basics for promoting their talents. Chapters are business-oriented in general scope but also provide many... more info
Rich Book:
Very Rich information , contains all needed information to begin a graphic design firm .... Recommended for everyone :)
Not for freelancers!:
I expected this to be much more informative and specific. I did not read through much of the book, as it all applies to design firms. I am a freelancer who's never been good at the business aspect; plus I was out of the game for a few years and wanted to catch up pricing wise and via other aspects. This provided no information relevant to me, and more frustrating, it referred to the Guild Handbook several times for specifics. Well, the Guild book is totally out of date -- that's why I was looking for... more info
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