By getting away from their desks and looking past demographics, busy professionals can find their next great idea. Sam Harrison's "IdeaSpotting" shows them exactly how. This innovative book: offers real and unique insight into the creative process, as well as exercises to help anyone generate viable business ideas; features an organic and attractive design - light on words and full of ideas - to spark exploration as well as appeal to busy readers; and shares creativity techniques from a seasonal business pro who's worked with major corporations, including Hallmark, the NFL and Hasbro. "IdeaSpotting" will train business people to step outside of their daily routine in order to find the next great idea.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Excellent read!:
I purchased this book based on a recommendation of a few work colleagues, and have been quite happy with it. It is well laid out, very direct in the messages it provides, and gives you insight into the process of conceptualizing ideas. Ideas are all around; are you ready to spot them?
Quick morning reading:
It is a fun, well executed little book full of quotations what other people did or do and ordinary things most of us know, but tend to forget. Do not expect any miraculous formulas how to come up with the most amazing creative ideas easy and quickly. It is not there. It is good to flip through over your every day morning coffe or tea and suck out one or two ideas for the day.
Dissapointing:
This book was pretty dissapointing. The format is annoying and difficult to read and most suggestions offered in the book are very cliché. If you are looking for a book to give you creative ideas, look somewhere else.
Quick Excellent Read:
I read this as soon as it arrived in the mail, and was done with the book several hours later. I'm a graphic designer and was in a bit of a creative drought, and reading this book really helped lift my creative spirits and got those creative juices flowing. There's lots of inspirational stories about Fortune 500 companies and their design teams, and what they do to get their staff motivated and creative. I've already started implementing several of the ideas into my own staff at work. This is a must read... more info
Privacy policy: we don't collect information
about visitors except for the standard technical server logs. We don't send unsolicited emails. We don't
sell the information that we don't collect about you to anyone. When you follow
links to other sites, their privacy policies apply. Thanks for visiting!
