Displaying the same wit and charm that made her Creative Techniques for Photographing Children a commercial success, Vik Orenstein shoots straight with photographers on what it takes to build a successful photo business. She combines big-picture thinking with a soft touch to deliver sound, practical advice on such core topics as developing a marketing plan, building a clientele, networking and maintaining creative fulfillment.
The guide is a major asset for: - Amateurs seeking a friendly overview of the business - Established photographers delving into a new niche - Freelancers interested in selling stock - Photographers starting their own studio
At 320 pages, the book's simultaneous deep and broad treatment makes it an excellent companion to the business-focused introduction found in Photographer's Market. Vik also covers such important specialties as wedding, commercial and nature photography in individual chapters and frequently complements her own advice with that of industry experts.
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Did an editor even proofread this book?:
While the subjects covered in this book aren't exhaustive by any means, I was more bothered by the lack of proper editing. Blatant misspellings ("fiftenn-plus years in the business"), missing quotation marks, incorrect punctuation, and bad grammar make this book difficult to take seriously. Subject-wise, the author just doesn't go into enough detail to make this book worth reading. She brings up important subjects, but doesn't explain or define the terms. For example, in chapter nine, the author... more info
A concise guide to the business of photography:
As a professional photographer I found this book to be very useful in the early stages of starting my business. After spending much time doing all the things I thought I should be doing (and not getting very far!), I read this book and realized that being a professional photographer was going to mean much more than just being good at photography. Like many businesses, professional photography requires skills in marketing, selling, advertising and dealing with people. This book introduces all these... more info
Studio Photographers ONLY:
Apparently, and according to this author, the only business you should open as a photographer is a studio. Everything else is pointless. That being the case, she should have made that clear in the title. The money I spent on this book was absolutely wasted, and I won't buy anything else without reading the reviews first. Totally useless.
Great for the start-up studio:
Not Everything you need to know to start a business but a LOT of what you need to know. No book has Everything you need to know. I recommend this book to those who have not been in business before and want to open a studio. Great advice on customer service and dealing with the public.
Privacy policy: we don't collect information
about visitors except for the standard technical server logs. We don't send unsolicited emails. We don't
sell the information that we don't collect about you to anyone. When you follow
links to other sites, their privacy policies apply. Thanks for visiting!
