Advergaming Developer's Guide: Using Macromedia Flash MX 2004 and Macromedia Director MX (Game Development Series)
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Advergaming Developer's Guide: Using Macromedia Flash MX 2004 and Macromedia Director MX (Game Development Series)
Welcome to the world of Advergaming! Interactive games are one of the fastest growing forms of entertainment and they're on track to exceed movie ticket sales. Using them as an advertising tool, however, is a relatively new idea that is catching on fast. Advergames are created not only to entertain, but to sell a product, brand, or company. More and more companies are using these free, brand-centric games to supplement, and even replace, traditional branding methods. If you are a Web designer, graphic designer, or game developer, you'll want to learn more about Advergames. They're showing up everywhere, on the Web, cell phones, CD-ROMs, even embedded in email.
The Advergaming Developer's Guide teaches designers and game developers the ins-and-outs of this innovative new form of advertising. It shows you how to create a variety of Advergames from the ground up, even if you have no prior game development experience. The book begins with a detailed overview of Advergaming, branding, gameplay, and the two main creation tools, Macromedia Flash MX 2004 and Director MX. From there you'll learn how to conceptualize, develop, launch, and track the success of your Advergame. In the last part of the book, you'll create your own games, including a linking, matching, puzzle, memory, pinball, makeover, arcade, and whack-the-mole type game. And finally, you'll learn about the business realities of Advergames through case studies with leading companies, including Blockdot, YaYa Media, Inc., and AGENCY.COM.
This is the one resource you'll need to get started with Advergames, whether you're a Flash/Director developer already involved in advertising and game creation, a game developer looking to expand your development channels, or a Web designer looking for an innovative new tool.
KEY FEATURES * Provides a detailed reference to Advergaming, including company case studies, a detailed guide to developers, and a glossary of terms * Teaches you how to create nine, ready-to-use Advergames * Provides insightful ways to use Advergames to channel Web surfers to your site and keep them there * Details methods for tracking and analyzing the success of the game * Explains how game developers can use their existing skills and tools to open this new development channel
On the CD! * The nine games created in the book and free sample games * On-line resources that include dozens of games and Advergame sites, industry links, and other helpful tips, tools, and techniques used by game developers around the world * Trial versions of Macromedia Flash MX 2004 and Macromedia Director MX
SYSTEM REQUIREMENTS WINDOWS: Intel Pentium III 600 MHz or higher, Windows 2000 or Windows XP, 128 MB of free available system RAM (256 MB recommended), 275 MB available disk space; MACINTOSH: Power Macintosh G3 5000 MHz or higher, Mac OS X 10.2.6 or 10.3, 128 MB or more of free available system RAM (256 MB recommended), 215 MB available disk space
Customer Reviews:
Avg. Customer Rating: 3.5 / 5.0
Interesting guide:
I am a Marketing Manager and also a shockwave/flash developer, so this book was one of those books that I "must" have, and the content is interesting... as MKT Manager, some concepts about "Viral Marketing" and Case of studies of success branding campaign using Advergames, the interview with the Big Fishes of the ADgames revolution... was really inspirational. For developers, is ok too... Is like a novice-intermediate users level of concepts and programing tricks... not bad... at all... of course you... more info
Horrible for Beginners:
If you are an advanced Flash or Director user this book might be tolerable, but as a beginner it is HORRIBLE. I have spent 3 hours so far on the first tutorial. Not because the concepts are difficult, but the descriptions in each step are so awful. Most simply, they don't explain the basic principles of how to do things, but then just jump into tutorials telling you to do things like " Set up a new layer and type this into the actions panel". How do I set up a layer, where is the action panel? The book... more info
Great book!:
I love playing the games and this book tells the story behind some of the greats! Blockdot has a game site called www.kewlbox.com where you can play all of them!
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