A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes:
The twelve best headline formulas
Strategies for building a customer base
Sales letters for Web sites and online use This guide teaches you a step-by-step system for writing sales letters any business can use--designed by the most successful and highly paid professional direct-response copywriter in the country.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Undisclosed Sources:
Yep, Dan is an information marketer, i.e. he wants to sell you the information he has compiled on selling information or becoming a direct marketer. There is no doubt that he is good at it. There is no doubt he can help the people and business that want to sell more. This is a great source for compiling a great, effective profit generating sales letter. It has been on my shelf since the second edition. When I couldn't find my old copy, I bought this third edition. Which, as far as I can remember, is... more info
One of the best books ever written about sales letters & DM:
Well written, and full of beneficial concept and ideas. Dan Kennedy is a great direct marketer to learn from. He has a straight forward, to the point approach. I always wonder how much time and efforts it took him to acquire all this knowledge... It is amazing how simple marketing tips can make a big difference in the way we run business. I recommend this book to the beginner and the avid marketer, there's always something new to learn from Dan Kennedy. Hassene Chaabane
This book is worth 100 times its weight in gold!:
This book serves as a "not to be missed" foundation for anyone that wants to fine tune their business and stop floundering about with no direction. Our office would not have been able to think out of the box and have our own radio show every Monday at 5:30 PM EST [...] without information that we were able to glean from books like this one. We welcome Dan Kennedy, the author, to call in as a guest on our show by dialing 646-595-2228. [...]
Not much detail:
Dan Kennedy is a master of marketing and self-promotion. This book functions to up-sell his other books and courses. No problem there. That's the nature of his business,
which I admire. This book isn't very long. It's printed on cheap paper.
It's a quick read. Basically its a 20+ point outline of the elements of a
good salesletter. It won't teach you how to write copy
or how to think like a marketer - that is beyond the scope
of this book. You could... more info
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