Writing Marketing Copy to Get Results (1861525192) - Reviews and Prices

Editorial Review:

Provides a comprehensive and highly informative guide on how to write effectively, concisely, and in an interesting manner. Targeted at anyone involved in the production of marketing copy. Softcover.

Customer Reviews:

Avg. Customer Rating: 4.0 / 5.0

Basic writing skills:

This book contains some great information for basic marketing writing, but it doesn't have a lot of depth. The first half of the book is a basic style guide, leaving little room for a detailed discussion on actual marketing writing.

It also lacked a general discussion on datasheet writing.

The right book if you want to write well:

When you consider how important writing is in the careers of most businesspeople, and when you reflect that there is a terrible lack of guidance out there for how to write well, this book is a real tonic.

Basically, everything you need to know to excel as a writer of business writing in general and marketing writing in particular is here: tons of information about what constitutes good writing; great stuff about structure and style; inspirational guidance to the responsibility of being a writer and the... more info

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