Marketing With Newsletters: How to Boost Sales, Add Members & Raise Funds With a Print, Fax, E-Mail, Web Site or Postcard Newsletter
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Marketing With Newsletters: How to Boost Sales, Add Members & Raise Funds With a Print, Fax, E-Mail, Web Site or Postcard Newsletter - Customer Reviews, Information, Ratings, and Prices
Marketing With Newsletters: How to Boost Sales, Add Members & Raise Funds With a Print, Fax, E-Mail, Web Site or Postcard Newsletter
Marketing with Newsletters is an invaluable business marketing book that shows readers how to use newsletters to sell. This new third edition completely updates Elaine Floyd's classic instruction and includes information on combining new media with print for superior results. Readers will learn how to:
Expand a newsletter "concept" into a total news campaign that includes e-mail and Web site news
Use print newsletters to drive Web traffic
Use postcards to collect e-mail addresses
Use e-mail and Web content to build lists for print newsletters
Readers will also find advice on what to write about, how to attract attention, tips for effective design on a budget, advice on setting up distribution lists for maximum results, Web resources for newsletter editors and new ways to survey readers online.
Elaine Floyd is an expert on how helping businesses sell and market with what they know. She's written several books, including Quick and Easy Newsletters, Advertising from the Desktop and Making Money Writing Newsletters, and co-authored The Newsletter Editor's Handbook and The Newsletter Sourcebook. She lives in St. Louis, Missouri.
Customer Reviews:
Avg. Customer Rating: 3.0 / 5.0
Not my thing but maybe good for others:
I was looking for a book on developing content, and this one happened to be laying around the house... it does cover quite a bit about focusing the newsletter around what type of target market you're going for but it does spend a bit of time talking about subscription newsletters and setting that up rather than content development.
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