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The Art of Sales and Marketing : The Branding Guide
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The Art of Sales and Marketing : The Branding Guide - Customer Reviews, Information, Ratings, and Prices
The Art of Sales and Marketing : The Branding Guide
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Editorial Review:
The companies with the most customers are usually those with the best approach to sales. Our first article in this package on that age-old challenge, a profile of Hindustan Lever, offers big-picture marketing strategies. Our next essay highlights street-level selling tactics from Marty Rodriguez, the "Saleswoman for the 21st Century." And in "Experience Required," Bob Rogers and his colleagues show you how to sell experiences. There¹s lots more in this collection
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