There is something exciting happening in businesses across the country. More business-people and more companies than ever are participating in charitable activities and are learning that giving back is not a slogan--it is a way of doing business and a way of life.
Giving Back reveals how fundamental and lasting changes are being accomplished in communities and highlights highly effective organizations from a number of major metropolitan areas, including Kiva.org, Horizons for Homeless Children, the Annie E. Casey Foundation, LINC, Stonyfield Farm Profits for the Planet, and many more.
You will be inspired by the stories, anecdotes, personal observations, experience, and advice of visionary leaders in business, including:
Roger Brown and Linda Mason, cofounders of Bright Horizons Family Solutions
S. Truett Cathy, founder and Chairman, Chick-fil-A®, Inc.
Matt Flannery, cofounder of Kiva.org
Gary Hirshberg, Chairman, President, and CEO of Stonyfield Farm
Kent C. (Oz) Nelson, retired chairman and CEO of United Parcel Service
In each case, you will discover the positive benefits of becoming personally involved in your community and of affiliating your business with charities and nonprofits. These benefits include an increase in your bottom line and in your employees' morale, as well as a boost to your company's brand and reputation--all through giving back.
Customer Reviews:
Avg. Customer Rating: 5.0 / 5.0
Giving Back:
I recently read Bert Berkley's book "Giving Back". I found it an excellent read and a very helpful guide for anyone who is looking for ways to give back to their community.
Giving Back - in support of community service:
This book demonstrates the many varied ways that individuals can make a difference in their communities. Having been involved with non-profit organizations for the past 25 years, I know the impact that dedicated volunteers and sponsors have on improving the lives of their neighbors.
Thanks to Mr. Economy and Mr. Berkley for offering suggestions for other business leaders to give back to their communities.
Turning Lemons into Lemonade!:
Berkley and Economy have summarized, in a very simply fashion, how regular people with a vision and sense of purpose can step in and make things happen when others, like the goverment or agency, fail. This is a tale of ordinary people mobilizing others to do extraordinary things. It's both inspirational as well as reassuring that people like Bert, Peter and the others in the book are there to take action. We should all follow their lead.
Giving Back, pass this message along:
This book brings to light the real impact a business can have on a community. How can we get this message to more business and corporate leaders. The book will jump start your enthusiasm to give back to the community and become involved.
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