Setting the Table: The Transforming Power of Hospitality in Business

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Setting the Table: The Transforming Power of Hospitality in Business

Author: Danny Meyer
Binding: Hardcover
Published: 2006-10-03


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Setting the Table: The Transforming Power of Hospitality in Business

Setting the Table: The Transforming Power of Hospitality in Business
by: Danny Meyer


Editorial Review:

In October 1985, at age twenty-seven, Danny Meyer, with a good idea and scant experience, opened what would become one of New York City's most revered restaurants--Union Square Cafe. Little more than twenty years later, Danny is the CEO of one of the world's most dynamic restaurant organizations, which includes eleven unique dining establishments, each at the top of its game. How has he done it? How has he consistently beaten the odds and set the competitive bar in one of the toughest trades around?

In this landmark book, Danny shares the lessons he's learned while developing the winning recipe for doing the business he calls "enlightened hospitality." This innovative philosophy emphasizes putting the power of hospitality to work in a new and counterintuitive way: The first and most important application of hospitality is to the people who work for you, and then, in descending order of priority, to the guests, the community, the suppliers, and the investors. This way of prioritizing stands the more traditional business models on their heads, but Danny considers it the foundation of every success that he and his restaurants have achieved.

Some of Danny's other insights:

  • Hospitality is present when something happens for you. It is absent when something happens to you. These two simple concepts--for and to--express it all.

  • Context, context, context, trumps the outdated location, location, location.

  • Shared ownership develops when guests talk about a restaurant as if it's theirs. That sense of affiliation builds trust and invariably leads to repeat business.

  • Err on the side of generosity: You get more by first giving more.

  • Wherever your center lies, know it, name it, believe in it. When you cede your core values to someone else, it's time to quit.

Full of behind-the-scenes history on the creation of Danny's most famous restaurants and the anecdotes, advice, and lessons he has accumulated on his long and ecstatic journey to the top of the American restaurant scene, Setting the Table is a treasure trove of innovative insights that are applicable to any business or organization.

Book Description
In October 1985, at age 27, Danny Meyer, with a good idea and scant experience, opened what would become one of New York City's most revered restaurants--Union Square Cafe. Little more than twenty years later, Danny is the CEO of one of the world's most dynamic restaurant organizations, which includes 11 unique dining establishments, each at the top of its game. How has he done it? How has he consistently beaten the odds and set the competitive bar in one of the toughest trades around?

In this landmark book, Danny shares the lessons he's learned while developing the winning recipe for doing the business he calls "enlightened hospitality." This innovative philosophy emphasizes putting the power of hospitality to work in a new and counterintuitive way: The first and most important application of hospitality is to the people who work for you, and then, in descending order of priority, to the guests, the community, the suppliers, and the investors. This way of prioritizing stands the more traditional business models on their heads, but Danny considers it the foundation of every success that he and his restaurants have achieved.

Full of behind-the-scenes history on the creation of Danny's most famous restaurants and the anecdotes, advice, and lessons he has accumulated on his long and ecstatic journey to the top of the American restaurant scene, Setting the Table is a treasure trove of innovative insights that are applicable to any business or organization.



Service with a Smile: Dishing with Danny Meyer
Is the customer always right? According to Danny Meyer, one of America's leading restauranteurs, the answer is no--but "they must always feel heard." Named one of the most influential New Yorkers of 2006 by New York magazine, Meyer, the founder and co-owner of 11 of Manhattan's most influential restaurants, including Union Square Cafe, Gramercy Tavern, Tabla, The Modern, Blue Smoke, and Shake Shack, has penned Setting the Table: The Transforming Power of Hospitality, a business book that reads like food lit and equal part personal memoir. Amazon.com senior editor Brad Thomas Parsons took some time from his daily long-distance day-dreaming of Shake Shack and caught up with the ever-gracious Danny Meyer over e-mail to ask about his new book, the Food Network, his favorite cookbooks, insider tips on dining out, and much more.

Read our Amazon.com interview with Danny Meyer



More from Danny Meyer


Union Square Cafe Cookbook


Setting the Table [Audio CD]

Second Helpings from Union Square Cafe

Customer Reviews:

Avg. Customer Rating: 5.0 / 5.0

Here are 10 Valuable Take-Aways from Setting the Table:

Setting the Table by Danny Meyer provides lots of value for business leaders. I ranked this book five stars based on the value alone. The reader should be apprised that the book is written as a memoir of Mr. Meyer's experience in the restaurant business.
As a business leader you should study excellence in your industry and outside of your industry and there are numerous take-aways in Setting the Table that can be applied to any business. Here are ten excellent points I took away from Mr. Meyer's...
more info

An amazing book:

Danny Meyer is now one of my new heroes. I'm at a point where I will be opening a new restaurant in the coming year and I plan to buy a copy of Setting the Table for all of my employees and all of my investors. I can't wait to have the time to visit all his restaurants one by one. This book or cd should be required listening or reading for anyone going into the restaurant business. Thanks for stocking this amazing informative book.
All the best,
Danny Quinn

Beginning restaurateurs, this you must read:

The restaurant business begins with a vision well founded on food knowledge. Having had great and many good meals helps. But the lessons of this book are many: the best is his order of priorities....first the employees, then the customers, then the suppliers and last the investors. Brilliant.

THE book for anyone dealing with customers:

One of the best business books I've ever read. Danny really "gets it" as far as treating his employees and customers like family and VERY important people. THIS is why he is so successful with the top restaurants in NYC. A MUST read for anyone in sales or who deals with customers and employees on a daily basis


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